Built for professional vacation rental managers.

Roam helps operators offer the flexibility travelers and booking platforms reward, without putting owner income at risk.

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Why Roam exists

Professional managers shouldn’t have to choose between growth and protection.

Travelers expect flexibility, and booking platforms increasingly reward it. Owners still expect predictable income. For years, professional managers absorbed that tradeoff on their own. Roam makes those interests work together.

OUR APPROACH

Compete on the rules of modern travel. Keep the economics working for you.

More flexibility for guests

Flexible cancellation can support visibility, conversion, and booking performance on the platforms your guests already use.

More room to compete

Historically, the manager carried the cancellation risk. With Roam, you can offer competitive policies without holding all the downside.

Protection for eligible booking income

When eligible cancelled nights don’t rebook, Roam calculates the shortfall automatically. Flexibility becomes an advantage, not a liability.

Guests and owners

A better offer to guests. A better reason for owners to stay.

Guests want flexibility. Owners want predictable income. Professional managers are expected to deliver both.

Roam helps managers offer more guest-friendly cancellation without pushing the downside back onto owners, creating a stronger booking proposition and a more durable owner relationship.

More leverage on both sides of the marketplace.

trusted protection

Built like infrastructure, not a promise.

Roam combines software, insurance capacity, and reservation data to protect eligible booking income automatically. Covered cancellations are paid through licensed insurance capacity, not self-funded guarantees or discretionary reimbursements.

Regulated & capital‑backed

Protection delivered through licensed insurance capacity and regulated oversight.

AM Best A‑rated carrier

Coverage is backed by carriers recognized for financial strength and claims-paying ability.

Built by Travel & Insurance Experts

Combining deep expertise across vacation rentals, travel technology, and insurance.

OUR TEAM

Years inside the industry shaped what we built.

We’ve spent our careers working with professional vacation rental operators. We’ve seen how hard they work to win bookings, retain owners, manage distribution, and protect margins. Roam exists to give those operators another lever for growth.

44+ Years of Collective Industry Experience

Across vacation rental technology, distribution, and travel infrastructure

44+ Years of Collective Industry Experience

Across vacation rental technology, distribution, and travel infrastructure

Sasha Lawler

Founder & CEO

10+ years in the vacation rental ecosystem, from building Bluetent to leading GTM at InhabitIQ alongside hundreds of managers. She founded Roam to protect operator income in an era of flexible travel.

Bend, Oregon, United States

Austin Klise

Co-Founder & Chief Product Officer

A decade building product in vacation rental software and fintech, including as Senior PM at Bluetent building direct-booking sites for managers. At Roam, he’s making booking income protection automated and actually useful.

South Bend, Indiana, United States

Rich Brewis

Head of CX & Onboarding / Ex-Rippling

More than a decade helping software companies and vacation rental operators launch, implement, and scale complex products. At Roam, he leads onboarding and customer success, from implementation to long-term adoption.

Bozeman, Montana, United States

Deanna Emmer

Director of Business & Sales

6+ years at Expedia/Vrbo working directly with top vacation rental managers, making the case that flexibility drives bookings. At Roam, she gives them the “how,” not just the “should.”

Austin, Texas, United States

Hamza Mehri

Senior Engineer

Roam’s first engineer. He built Roam’s unified API from the ground up and knows the rent rules, embedded fees, and operational quirks the industry never documented.

Germany

Braeden Flaherty

VP Strategic Partnerships

17+ years in the industry means he understands the squeeze managers live in daily: guest demand, owner pressure, revenue performance. He’s here to help managers make power moves.

Pitkin County, Colorado, United States